Audience isn't something you think about after the work is made. It's the first question you ask. Who needs to find this? What will make them care? How do you reach them where they already are?

I bring that thinking to everything I do — whether I'm developing a film, directing a music video, producing a brand film, creating social content or creating marketing strategy. The projects below are different in scale and sector, but the approach is the same: understand the audience first, build content around them, and measure what actually connects.